Software and Application Development
Name of your company/brand:
Purpose: Why does your brand exist?
Vision: What do you hope your brand will achieve?
Mission: What do you do? Who do you it for? How do you do it?
Brand Values: To achieve your brand's future vision, what are your beliefs and behaviors? (3-5 core values)
Click here for examples
Brand Personality: Pick the characteristics that best define your brand:
Brand Personality: Which colors best suit your brand?
Blue = Trust, Security, Strength, Cleanliness
Orange = Friendliness, Warm, Excitement, Creativity
Yellow = Optimism, Friendly, Energy, Happiness
Red = Excitement, Energy, Romance, Love
Purple = Creative, Luxury, Royalty, Sophistication
Green = Peace, Nature, Health, Finances
Black = Power, Modern, Luxury, Intelligence
Pink = Love, Sexuality, Romance, Femininity
Do you have any other thoughts about the brand colors or color scheme?
Brand Voice: What does your brand make people feel?
Brand Voice: What are the three words that best describe your brand?
Brand Voice: What are the brands you love and dislike when they communicate?
Who is your target audience? (Age, Gender, Occupation, Personality, Location, Interests)
Please list a few of your competitors:
What brands or companies are similar to what you envision with your brand? i.e. What are some examples of companies that have what you want?
Do you have any other ideas of your own for your logo/brand identity?
Web and App Design
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